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It is true.  Cupcake Smackdown 2.0 is in full swing, and the details are finalized. You and your family are invited to attend Cupcake Smackdown 2.0.  Activities will include:

  • Enjoy noshing on some sweet morsels from local bakeries

  • Challenging the current Guinness World Record for Most Jaffa Cakes Eaten in One Minute (short list of rules below)

  • Participate in setting the World Record for Most People Simultaneously Frosting a Cupcake

  • Check out local arts and crafts

  • Let out some energy by whacking the cupcake piñata

  • Launch some cupcakes from the cupcake cannon

Admission to the event is free.  Donations for the activities suggested (cash please).  Proceeds from Cupcake Smackdown 2.0 will benefit Lights, Camera, Help, Mobile Loaves and Fishes, and Keep Austin Dog Friendly.

Hashtag: #CupcakeRiot






Date: Saturday, August 21, 2010


Time: 11 am - 3 pm.  Schedule Follows.

11: 30 am & 1:30pm – Attempt to break Guinness World Record for Most Jaffa Cakes Eaten in One Minute (2 rounds) at LCB

11:30 am until 12 noon – Check-in and set-up for Most People Simultaneously Frosting a Cupcake at LCB. Please arrive at this time to participate.

12 noon – Setting World Record for Most People Simultaneously Frosting a Cupcake at LCB.

12:30 pm to 3 pm – Cupcake Cannon and Cupcake Piñata at The Westin’s North Parking Lot

Location: Le Cordon Bleu, 3110 Esperanza Crossing Suite 100 and The Westin, 11301 Domain Drive.  Both venues are across the street from each other. 

Venue details: Vendors and activities located the Le Cordon Bleu will be held indoors.  The Cupcake Cannon and Pinata will be held outdoors at the Westin.  There will be ample parking in the street, The Westin parking lot, the Le Cordon Bleu parking lot, and the parking lot behind the Westin.  When parking in the lot adjacent next to the LCB building, only park in spots marked LCB. 


Vendors: Cupcake vendors will be selling cupcakes at Le Cordon Bleu.  Gluten-free cupcakes and vegan cupcakes will be available.  Keep in mind that in order to use the cupcake cannon, you'll have to get your hands on some cupcakes.  Cupcake Smackdown 2.0 tee-shirts will be available for $10 each.  Please bring cash for the vendors and activities.  Full list of vendors are:

Other details:  While we love puppies and other cuddly creatures, the August heat might make the day uncomfortable for your pet.  Please give your pet a hug before you leave them at home.  Also, please wear sun block and drink plenty of water before you arrive.  This is a Cupcake fest, not a Lobster Fest. 


Let's Give some love to our Sponsors and Partners (Twitter list here):

Jaffa Cake Eating Contest Details (Per Guinness World Record):

  • Please sign up 15 minutes prior to each round (11:30 and 1:30).

  • Each entry costs $10. 

  • The current record is 8 whole cakes in one minutes.

  • Each cake must be eaten individually and swallowed completely.

  • No water in between cakes.